We design and develop. Contact us at gabe@gabefriedman.com
Wally Fuel
Dilbert: Wally Fuel

United Media, owner of the Dilbert brand, needed to jumpstart their Wally Fuel Coffee designs.

We let our ideas percolate for a few days, then poured it on. The result? High octane Wally goodness!

We take no responsibility for bad puns.

Services Provided:
Concept, packaging design, pre-press
Spring Coin
SpringCoin

Mint.com for those in debt, SpringCoin will actually negotiate with your creditors for lower rates and balances.

Credit Counseling for the digital age.

Services Provided:
Concept, design, illustration, copywriting
Got a project? Take a moment to describe it to us!
Dilbert Mints
Dilbert: Mints

Coffee breath? Try Dilbert's new breath mints!

Now you'll have to figure out new ways to offend your co-workers.

Services Provided:
Concept, packaging design, pre-press
Spring Coin
Lookout Hill

Lookout Hill Associates has worked for decades to help achieve the public policy and organization-building goals of non-profits, government agencies and elected officials.

Services Provided:
Concept, design, copywriting, html/css, SEO
We're proud to be based in Brooklyn
Naked Apartments
Naked Apartments

When two Harvard grads decided to overturn the current - some would say broken - model for renting an apartment in New York, they turned to Gabriel Friedman Design for help.

In cooperation with a team of talented developers, we architected and designed the site and corporate identity, and provided all HTML/CSS work. We maintain an ongoing relationship as Designer/Art Director.

We launched in August, 2009, nakedapartments.com and have garnered significant media interest, as well as a Webby nomination in 2010.

Services Provided:
graphic and web design, UI/UX, HTML/CSS, SEO
Market Brief, Inc.

Backed by Silicon Valley's legendary Y-combinator, MarketBrief takes the thousands of daily SEC filings and makes them easily searchable and readable.

Previously called SEC Watch, the founders of the company contacted us to rebrand and redesign the site as MarketBrief. So far the results have been well-received, and we're now in the process of extending the design to MarketBrief Pro, their Premium product.

Services Provided:
Concept, design, UI/UX
Did we mention our work was nominated for a Webby Award? Didn't win (politics).
Nature Conservancy

When The Nature Conservancy contracted with ecommerce firm Resolution, Inc. to build their online store, they turned to Gabriel Friedman Design.

With a member base over 1 million strong, The Nature Conservancy is the world's largest resource conservation advocacy group. The site is closely linked to nature.org, the organization's main site, and is going strong.

Services Provided:
Concept, design
A&E
The online store for the A&E Cable channel. The design will be customized for A&E's sister channels Biography and Military History.
Services Provided:
Concept, design, XHTML/CSS
Gabe is always looking to push design ... I can't really recommend anyone more highly. Shankar Desai, co-founder Naked Apartments
Weitz & Luxenberg
Weitz & Luxenberg

In an effort to set themselves apart from a field cluttered with bad design and UX, Weitz & Luxenberg contracted with us to produce a series of clean and informative mini-sites, each directed at a particular legal issue.

Services Provided:
Concept, design
Beatrix Potter
Beatrix Potter

How do you market a legend? Carefully. Frederick Warne's franchise is introduced to the American online consumer marketplace with liberal helpings of texture, character and atmosphere.

Services Provided:
Concept, design
Gabe's creativity, collaborative nature and easygoing personality made the design process engaging and productive. Amy Barkat Producer, Sesame Workshop
Sesame Workshop
Sesame Workshop
The online store for Sesame Workshop, creators of Sesame Street and other educational programming. Store revenues rose over 40% after the launch of this new design.
Services Provided:
Concept, design, HTML/CSS
Housing Snapshot Infographic
New York City Housing Snapshot

How many of us rent? What's the best neighborhood for bikes? How long do people in rent-controlled apartments stay? (too long)

Services Provided:
Data mining, content, development, design
Gabe always delivers great work. I use him for one-shot graphics to top-down site design
and know I'll get clear, attractive, clever solutions. Frank Linkh Senior Manager, Audible, Inc.
Renter Stats Infographic
How much does it cost to live in NYC? (too much)

An infographic developed for Naked Apartments showing average rents, what different amenities cost in different neighborhoods, and how much you can save by moving from Williamsburg to Bushwick (avg. $1,112 for a 1BR)

Services Provided:
Research, copywriting, content, design
Craigslist Rakes it in
Craigslist Rakes it In

Craigslist is seen as a low-tech. old-school no-frills marketplace, and it is.

It's also a huge cash cow.

Services Provided:
Research, copywriting, content, design
Mad Pads
Mad Men Pads/Maps

At the beginning of Mad Men's Season 5, Naked Apartments took a quick look at where the maddies all lived and worked.

(We're still not sure about Peggy; get in touch if you know anything.)

Services Provided:
Research, copywriting, content, design
Renter Stats Infographic
What do New York renters want?

An infographic developed for Naked Apartments based on months of renter data.

Services Provided:
Research, copywriting, content, design
WNET, Channel 13
A ongoing series of product banners for the WNET Home page.
Services Provided:
Concept, design
Various clients
Logo design
Services Provided:
Concept, design