who we are
We're a small brooklyn-based design/build web shop specializing in all phases of web development: strategic planning, design and development, CMS/ecommerce, SEO and email marketing.
Our clients range from small local businesses, to startups, to global brands like The Nature Conservancy, Sesame Workshop, PBS and ESPN.
Ready to start, or just have a question?
Get in touch!
what they're saying
Gabe is always looking to push design so users have the most seamless experience possible ... I can't really recommend anyone more highly. Shankar Desainaked apartments, Inc.
Gabe's creativity, collaborative nature and easygoing personality made the process engaging and productive - we're extremely happy with our design! Amy BarkatSesame Workshop
Gabe always delivers great work. I use him for one-shot graphics to top-down site design and know I'll get clear, attractive, clever solutions. Frank LinkhAudible, Inc.
some clients
WallyDilbert
Naked Apartments
Market Brief
Nature Conservancy
A & E
Sesame Street
Infographics
Logo Design
Discovery Channel
United Media, the owner of the Dilbert brand, needed to jumpstart their Wally Fuel Coffee designs. We let our ideas percolate for a few days, then poured it on. The result! High octane Wally goodness!
We take no responsibility for our puns.
Concepts, packaging design, pre-press
Coffee breath? Try Dilbert's new breath mints!
Starting in late August 2010, you'll have to figure out new ways - other than bad breath - to offend your co-workers.
Concepts, packaging design, pre-press
When two Harvard grads decided to overturn the current - some would say broken - model for renting an apartment in New York, they turned to Gabriel Friedman Design for help.
In cooperation with a team of talented developers, we architected and designed the site and corporate identity, and provided all HTML/CSS work. We maintain an ongoing relationship as Designer/Art Director.
We launched in August, 2009, nakedapartments.com and have garnered significant media interest, as well as a Webby nomination in 2010.
Information architecture, graphic and web design, XHTML/CSS, SEO
Backed by Silicon Valley's legendary Y-combinator, MarketBrief takes the thousands of daily SEC filings and makes them easily searchable and readable.
Previously called SEC Watch, the founders of the company contacted us to rebrand and redesign the site as MarketBrief. So far the results have been well-received, and we're now in the process of extending the design to MarketBrief Pro, their Premium product.
Overall concept, graphic and interface design
When The Nature Conservancy contracted with ecommerce firm Resolution, Inc. to build their online store, they turned to Gabriel Friedman Design.
With a member base over 1 million strong, The Nature Conservancy is the world's largest resource conservation advocacy group. The site is closely linked to nature.org, the organization's main site, and is going strong.
Overall concept, graphic and interface design
Graphic and interface design, XHTML/CSS
In an effort to set themselves apart from a field cluttered with bad design and UX, Weitz & Luxenberg contracted with us to produce a series of clean and informative mini-sites, each directed at a particular legal issue.
Overall concept, graphic and interface design
How do you market a legend? Carefully. Frederick Warne's franchise is introduced to the American online consumer marketplace with liberal helpings of texture, character and atmosphere.
Overall concept, graphic and interface design
Overall concept, graphic and interface design, XHTML/css
An infographic developed for Naked Apartments showing average rents, what different amenities cost in different neighborhoods, and how much you can save by moving from Williamsburg to Bushwick (avg. $1,112 for a 1BR)
Data mining, content, development, design
An infographic developed for Naked Apartments based on months of renter data.
Data mining, content, development, design
Channel needed a fresh look for their online Education Store. With over 3,000 titles, they also needed a better way for teachers and educators to quickly find the products they needed.
In partnership with Resolution, Inc., Gabriel Friedman Design cataloged and re-organized the site employing a user-based approach to browsing and searching. We also re-engineered the typical "wishlist" functionality to allow educators to output their lists directly to a purchase order, thereby streamlining the purchase process.
The site launched in November, 2008 and has been given an A+ by the educators who use it!
Overall concept, graphic and interface design, css coding
