United Media, owner of the Dilbert brand, needed to jumpstart their Wally Fuel Coffee designs.
We let our ideas percolate for a few days, then poured it on. The result? High octane Wally goodness!
We take no responsibility for bad puns.
Concept, packaging design, pre-press
Mint.com for those in debt, SpringCoin will actually negotiate with your creditors for lower rates and balances.
Credit Counseling for the digital age.
Concept, design, illustration, copywriting
Coffee breath? Try Dilbert's new breath mints!
Now you'll have to figure out new ways to offend your co-workers.
Concept, packaging design, pre-press
Lookout Hill Associates has worked for decades to help achieve the public policy and organization-building goals of non-profits, government agencies and elected officials.
Concept, design, copywriting, html/css, SEO
When two Harvard grads decided to overturn the current - some would say broken - model for renting an apartment in New York, they turned to Gabriel Friedman Design for help.
In cooperation with a team of talented developers, we architected and designed the site and corporate identity, and provided all HTML/CSS work. We maintain an ongoing relationship as Designer/Art Director.
We launched in August, 2009, nakedapartments.com and have garnered significant media interest, as well as a Webby nomination in 2010.
graphic and web design, UI/UX, HTML/CSS, SEO
Backed by Silicon Valley's legendary Y-combinator, MarketBrief takes the thousands of daily SEC filings and makes them easily searchable and readable.
Previously called SEC Watch, the founders of the company contacted us to rebrand and redesign the site as MarketBrief. So far the results have been well-received, and we're now in the process of extending the design to MarketBrief Pro, their Premium product.
Concept, design, UI/UX
When The Nature Conservancy contracted with ecommerce firm Resolution, Inc. to build their online store, they turned to Gabriel Friedman Design.
With a member base over 1 million strong, The Nature Conservancy is the world's largest resource conservation advocacy group. The site is closely linked to nature.org, the organization's main site, and is going strong.
Concept, design
Concept, design, XHTML/CSS
In an effort to set themselves apart from a field cluttered with bad design and UX, Weitz & Luxenberg contracted with us to produce a series of clean and informative mini-sites, each directed at a particular legal issue.
Concept, design
How do you market a legend? Carefully. Frederick Warne's franchise is introduced to the American online consumer marketplace with liberal helpings of texture, character and atmosphere.
Concept, design
Concept, design, HTML/CSS
How many of us rent? What's the best neighborhood for bikes? How long do people in rent-controlled apartments stay? (too long)
Data mining, content, development, design
and know I'll get clear, attractive, clever solutions.
An infographic developed for Naked Apartments showing average rents, what different amenities cost in different neighborhoods, and how much you can save by moving from Williamsburg to Bushwick (avg. $1,112 for a 1BR)
Research, copywriting, content, design
Craigslist is seen as a low-tech. old-school no-frills marketplace, and it is.
It's also a huge cash cow.
Research, copywriting, content, design
At the beginning of Mad Men's Season 5, Naked Apartments took a quick look at where the maddies all lived and worked.
(We're still not sure about Peggy; get in touch if you know anything.)
Research, copywriting, content, design
An infographic developed for Naked Apartments based on months of renter data.
Research, copywriting, content, design
