In cooperation with a team of talented developers, we architected and designed the site and corporate identity, and provided all HTML/CSS work. We maintain an ongoing relationship as Designer/Art Director.

After launching in August, 2009, nakedapartments.com has garnered significant interest from local media, as well as its target audience of apartment renters and real estate brokers and landlords. With hundreds of renters and thousands of listings now on the site, it's well on its way to its stated goal: improving the experience of renting an apartment.

Their website, however, wasn't doing a very good job for them; a static, page-driven site built several years ago, it had failed to keep up with the needs of the SHARE staff and the far-flung group of volunteers who staff the hotlines.

In cooperation with the Fund for the City of New York, Gabriel Friedman Design re-architected the site and the database used to track calls to the hotlines. Over the course of several months, we held a series of meetings with SHARE stakeholders and designed a database-driven site with workshop sign up forms, several blogs, and a simple administrative interface that allows the non-technical staff to easily update the content.

Now when they return from Albany after lobbying for research funds or speaking at a committee hearing, that information appears on the site within minutes.

In partnership with Resolution, Inc., Gabriel Friedman Design cataloged and re-organized the site employing a user-based approach to browsing and searching. We also re-engineered the typical "wishlist" functionality to allow educators to output their lists directly to a purchase order, thereby streamlining the purchase process.

The site launched in November, 2008 and has been given an A+ by the educators who use it!

No more waiting for TVLand to play your favorite Star Trek episode!

With a member base over 1 million strong, The Nature Conservancy is the world's largest resource conservation advocacy group. The site is closely linked to nature.org, the organization's main site, and is going strong. Services Provided:
Overall concept, graphic and interface design version 2
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The design needed to accommodate existing elements such as main navigation and overall frame, while reorganizing the content elements within the page body. It also needed to be flexible, as Audible was planning on widening the site in the near future.

After launching the new design, customer conversion rate has risen approximately 2%, a significant jump for ecommerce conversion.