Gabriel Friedman • UI/UX Designer

Naked Apartments

Launched in 2010, Naked Apartments was the first NYC rentals site to employ user-centered design and smart software tools to improve the rental experience. Nominated for a Webby in 2010, Naked was acquired by Zillow in 2016.
UI/UX visual design email/marketing design UX research front-end coding

Mobile Site

I designed and coded a fully-featured responsive mobile site. Renters were able to sign up, search for apartments, communicate with agents, and begin the application process from the site.

We also introduced "Showings on Demand", a pioneering effort to allow renters to schedule apartment showings on the fly - as easy as requesting a Lyft or Uber.

Email Design

In addition to the standard transactional emails, we engaged our users with custom New York City content and feature emails spotlighting neighborhoods adjacent to their searches. Ongoing A/B testing steadily improved engagement rates.

Rental Lottery App

User research suggested that renters didn't understand New York's apartment lottery system. So we I designed an MVP iOS app offering simple search/save/notification functionality. Although the app didn't leave Beta, the NYC Housing Development Corp. expressed interest in working with us to bring it to market.

Gabriel Friedman • UI/UX Designer
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