Naked Apartments
UI/UX visual design email/marketing design UX research front-end coding
Mobile Site
I designed and coded a fully-featured responsive mobile site. Renters were able to sign up, search for apartments, communicate with agents, and begin the application process from the site.
We also introduced "Showings on Demand", a pioneering effort to allow renters to schedule apartment showings on the fly - as easy as requesting a Lyft or Uber.
Email Design
In addition to the standard transactional emails, we engaged our users with custom New York City content and feature emails spotlighting neighborhoods adjacent to their searches. Ongoing A/B testing steadily improved engagement rates.
Rental Lottery App
User research suggested that renters didn't understand New York's apartment lottery system. So we I designed an MVP iOS app offering simple search/save/notification functionality. Although the app didn't leave Beta, the NYC Housing Development Corp. expressed interest in working with us to bring it to market.
