Gabriel Friedman • UI/UX Designer


SpringCoin (anow Avant) is Y-combinator startup that used algorithms to pay down debts intelligently. The firm later pivoted to making direct loans and rebranded as Avant, currently worth $2B+.

I was contracted to give the site a design makeover to increase signups and improve the retention rate.

UI/UX visual design


SpringCoin had the tricky task of securing banking and loan information during signup. The solution was a multi-step process with a friendly UI, contextual help, and transparency throughout.


One main product challenge was clearly communicating the state of the customer's loans and budgets.

Gabriel Friedman • UI/UX Designer
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