SpringCoin (anow Avant) is Y-combinator startup that used algorithms to pay down debts intelligently. The firm later pivoted to making direct loans and rebranded as Avant, currently worth $2B+.
I was contracted to give the site a design makeover to increase signups and improve the retention rate.
SpringCoin had the tricky task of securing banking and loan information during signup. The solution was a multi-step process with a friendly UI, contextual help, and transparency throughout.
One main product challenge was clearly communicating the state of the customer's loans and budgets.